Following on from the success of the previous three years' events, the MLC Centre, Sydney's premier shopping destination, launched its fourth fashion photography exhibition on Thursday April 8, 2010. "From Dreams to Reality" featured 25 works by 20 of Australia’s leading and emerging fashion photographers such as Derek Henderson, Georges Antoni, Christian Blanchard, Kane Skennar, Carlotta Moye and Simon Lekias.
The exhibition launched with an exclusive cocktail party attended by the contributing photographers, models and stylists all of whom have donated their work to benefit the National Breast Cancer Foundation and the Prostate Cancer Foundation of Australia.