Two sisters put their design and retail heads together to create this popular fashion label for the sophisticated woman. The sisters aim to create a modern wardrobe for lovers of simple elegant classics that feature beautifully tailored suits and separates. They always capture the mood of the moment with their fluid crepes, georgettes and other highlight pieces. The secret of their success is the elusive yet dramatic impact of their designs. Many of the fabrics are exclusive overseas imports, all designed and made in Australia and, with only six retail outlets, four of which are in Sydney, Blooms offers exclusivity at realistic prices.

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